I. Why Competition Law Matters for Businesses

Competition law directly affects how a company operates on the market, enters into contracts, cooperates with distributors, competitors or business partners, and carries out mergers, share acquisitions or other significant transactions.

For businesses operating in Georgia, compliance with competition law is important not only when the Georgian Competition and Consumer Agency has already initiated proceedings. Legal risks may arise during contract negotiations, pricing decisions, exclusive arrangements, distribution models, communication with competitors, use of a strong market position or implementation of M&A transactions.

A breach of competition law may lead to significant financial sanctions, reputational damage, disruption of business processes and legal complications in relationships with partners or customers.

This is why professional competition law services help businesses act safely, strategically and in compliance with the law.

TB Legal provides practical, business-oriented and strategic competition law services in Georgia for local companies, foreign investors, SMEs and international clients.

II. Representation Before the Competition Agency

TB Legal represents clients in various proceedings before the Georgian Competition and Consumer Agency.

We assist clients with preparing responses to official correspondence, drafting complaints, developing legal positions in response to complaints filed against them, assessing evidence, preparing written explanations and defining a defence strategy.

Proceedings before the Competition Agency are not merely formal administrative procedures. They require a combination of legal doctrine, understanding of agency practice, economic reasoning, evidence assessment and strategic argumentation.

This combination is essential for effective protection of business interests in competition law matters.

III. Competition Law Review of Commercial Contracts

Competition law prohibits agreements that have the object or effect of restricting competition. Therefore, before entering into an important commercial contract, it is important to assess whether the document creates competition law risks.

TB Legal reviews contracts from the perspective of competition law compliance and assesses issues such as exclusive arrangements, price-setting mechanisms, distribution conditions, territorial restrictions, allocation of customers or markets, restrictive clauses, joint activities and other commercial terms.

We help businesses structure contracts in a way that serves their commercial purpose without creating unnecessary competition law risks.

This is particularly important for distribution agreements, supply agreements, agency arrangements, cooperation agreements, exclusivity clauses, pricing policies and long-term commercial partnerships.

IV. Assessment of Abuse of Dominant Position Risks

If a company holds a strong position on the market, its commercial conduct requires particular attention from a competition law perspective.

Dominance itself is not prohibited. The problem arises when a company uses such a position to restrict competition, harm customers or trading partners, or exclude competitors from the market.

TB Legal assists clients in assessing pricing policies, refusal to supply, discriminatory conditions, exclusive arrangements, tying practices, rebate schemes and other market behaviour from the perspective of competition law compliance.

We also assist companies that may be harmed by the conduct of a dominant market player and need to identify available legal protection mechanisms.

V. Merger Control and Concentration Notification

A merger, acquisition of a controlling share in another company or acquisition of control by other means may, in certain cases, be subject to prior notification to the Competition Agency.

Before implementing an M&A transaction, it is necessary to assess whether the transaction qualifies as a concentration and whether notification or approval from the Competition Agency is required.

TB Legal assists clients with competition law assessment of transactions, identification of notification obligations, preparation of necessary documents, submission of concentration notifications and legal support during administrative proceedings.

Share acquisitions, corporate restructurings and M&A transactions often require combined analysis of both corporate law and competition law. Our experience in both areas allows us to assess the transaction not only formally, but also strategically.

VI. Competition Law Compliance Programs

A competition law compliance program helps a company identify, manage and reduce legal risks before a problem arises.

TB Legal prepares business-specific competition compliance programs based on the company’s sector, market structure, contracts, sales model, distribution system, employee roles and potential legal risks.

A compliance program may include internal policies, employee training, review of contracts, rules for communication with competitors, legal assessment of pricing practices and implementation of internal risk-management mechanisms.

This approach is particularly important for companies operating in competitive markets, companies with broad distribution networks, businesses regularly entering into commercial agreements and undertakings involved in high-value transactions.

VII. Unfair Competition and Business Protection

Unfair competition may include misleading customers, damaging a competitor’s reputation, imitating the form or packaging of a product, unauthorized use of trade secrets, concealment of the real purpose of a transaction, bribery, calls for boycott or other conduct that harms fair competition on the market.

TB Legal assists businesses both in preventing unfair competition risks and in developing a legal protection strategy when a violation has already occurred.

We assess advertising, commercial communication, product presentation, brand imitation risks, information disseminated about competitors and other market conduct from the perspective of competition law compliance.

Unfair competition matters often overlap with intellectual property, brand protection, trade secrets and commercial reputation. For this reason, a proper legal strategy should consider both competition law and related areas of business law.

VIII. Why Choose TB Legal for Competition Law Services in Georgia

TB Legal’s competition law services are designed for the real needs of businesses. We assist local and international clients with representation before the Competition Agency, competition law review of contracts, assessment of dominance-related risks, M&A merger control, compliance programs and protection against unfair competition.

Our strength lies in deep academic and practical expertise in competition law. TB Legal’s Managing Partner, Dr. Giga Adamia, holds a PhD in competition law and is the author of several academic works in this field.

We combine this academic background with a practical business approach, knowledge of Georgian legislation, understanding of Competition Agency procedures and a strong focus on protecting the client’s commercial interests.

You may contact TB Legal if the Competition Agency has contacted your company, if you wish to file a complaint, if you need to respond to a complaint filed against you, if you are entering into a competition-sensitive agreement, if your company holds a strong market position, if you are planning a merger or share acquisition, or if you want to assess whether your business activities comply with competition law.

Competition law services are not only about responding to disputes. They are about managing legal risks in advance, protecting the company from fines, reputational damage and business decisions that may later become legal problems.

Contact TB Legal if you want to operate on the market safely, strategically and in compliance with competition law in Georgia.